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Programmai on Twitter: "That's what's up, @Nike! How to take back control of your customer & gain a competitive advantage in a single stroke; acquire a predictive analytics vendor & beef up
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Amazon.com: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value: 9781613630907: Fader, Peter, Toms, Sarah E.: Books
What businesses are getting wrong about customer lifetime value, according to a professor who sold his data analytics startup to Nike and now teaches LTV to MBA students
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