![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/1d/76/3978542641f4885f1b5c08c3c1d2/sothebys2022-1130-165142-4737-alivecoverage.jpg)
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of](https://preview.redd.it/6na1jwjkzxu61.png?width=1336&format=png&auto=webp&s=e4d8c3c23ffbf637801ca85256e6f922b2030495)
Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of
![A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000 A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000](https://news.artnet.com/app/news-upload/2021/02/SOTHEBYS2021_0203_142957-4000_ALIVECOVERAGE-JCM.jpg)