Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick | PR Week
Nike Returns to Familiar Strategy With Kaepernick Ad Campaign - The New York Times
Colin Kaepernick and Nike, Starring You and Me - WSJ
Avec Kaepernick, Nike joue la provocation pour gagner plus - Challenges
Nike Colin Kaepernick Ad Caused Sales Increase
Experts Weigh in: Was Nike's Colin Kaepernick Ad a Good Idea? | by AMA | AMA Marketing News | Medium
Colin Kaepernick's Nike campaign is more than just a manufactured controversy – it shows how divided the US has become | The Independent | The Independent
Good for business? Nike gets political with Kaepernick ad
Nike's new Colin Kaepernick ad is bold and brave in the face of MAGA fury but don't mistake business for activism | The Independent | The Independent
Nike's Colin Kaepernick ad goes viral days before NFL season begins - oregonlive.com
Nike targets youth with provocative ad campaign
Why Nike's campaign is courageous – DW – 09/06/2018
Nike's Market Value Surges By $6 Billion After Controversial Kaepernick Ad | HuffPost Impact
Nike stock falls after Colin Kaepernick ad - Washington Times
Good for business? Nike gets political with Kaepernick ad | cbs8.com
Nike takes heat for new Kaepernick ad — but is social activism just the new ad hook?
/cdn.vox-cdn.com/uploads/chorus_asset/file/12861511/KaepernickNikeAd.jpg "Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox")
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/22XOBPA6GPPDRKJYQDVTP33GDE.png "Nike loses $5 billion after Colin Kaepernick advertisement - Why it may not matter - NZ Herald")
Nike loses $5 billion after Colin Kaepernick advertisement - Why it may not matter - NZ Herald
Nike Risks Backlash With Colin Kaepernick Deal - WSJ
Follow the Things | Sport | Colin Kaepernick 'Just Do It'
Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage
Good for business? Nike gets political with Kaepernick ad | AP News
Why Nike's campaign is courageous – DW – 09/06/2018
Nike's Kaepernick Ad: Provocative PR, not purpose led branding | The Marketing Society
Colin Kaepernick ad: Nike "Just Do It" campaign spurs boycott for adding NFL quarterback who led national anthem protest - CBS News
Nike's Kaepernick ad campaign 'a stroke of genius:' analyst ups stock
Colin Kaepernick's Moving New Nike Commercial Urges Us To "Dream Crazy"
Mike Freeman's 10-Point Stance: Why Is the NFL Still So Scared of Kaepernick? | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Colin Kaepernick "Just Do It" Nike Ad Campaign Spurs Boycott
Colin Kaepernick is out of the NFL but he is more powerful than ever | Colin Kaepernick | The Guardian
