![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike Men's x LeBron James Orange Florida A&M Rattlers Replica Basketball Jersey | Connecticut Post Mall Nike Men's x LeBron James Orange Florida A&M Rattlers Replica Basketball Jersey | Connecticut Post Mall](https://cdn.mall.adeptmind.ai/https%3A%2F%2Fslimages.macys.com%2Fis%2Fimage%2FMCY%2Fproducts%2F6%2Foptimized%2F21865886_fpx.tif_large.jpg)
Nike Men's x LeBron James Orange Florida A&M Rattlers Replica Basketball Jersey | Connecticut Post Mall
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/t_share/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Irish Mirror Online LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Irish Mirror Online](https://i2-prod.mirror.co.uk/incoming/article28203626.ece/ALTERNATES/s1200c/2_GettyImages-1358528699-1.jpg)
LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Irish Mirror Online
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![LeBron James signs lifetime deal with Nike: Other major sports sponsorship deals | The Straits Times LeBron James signs lifetime deal with Nike: Other major sports sponsorship deals | The Straits Times](https://static1.straitstimes.com.sg/s3fs-public/styles/large30x20/public/articles/2015/12/08/basketball.jpg?VersionId=ooDi0p5DV9zxOZxftzTp8iO5k5j5k1zz)
LeBron James signs lifetime deal with Nike: Other major sports sponsorship deals | The Straits Times
![Nike firma con LeBron James il contratto di sponsorizzazione più importante della sua storia - Sport Business Management Nike firma con LeBron James il contratto di sponsorizzazione più importante della sua storia - Sport Business Management](http://1.bp.blogspot.com/-VGFMFTn0ljM/VmqvtoOQ_oI/AAAAAAAASvU/LsNFDXaUfxY/s1600/lebron_james_nike.jpg)
Nike firma con LeBron James il contratto di sponsorizzazione più importante della sua storia - Sport Business Management
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)