![PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/68299286/mini_magick20210725-5458-47a5fy.png?1627213424)
PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu
![Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter](https://pbs.twimg.com/media/BofgpMGCQAEi2Eu.jpg)
Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
How BuzzFeed CEO Jonah Peretti took an instant messaging bot and turned it into a $1.5 billion media empire
![Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking](https://pbs.twimg.com/media/DyjDdu1U0AAErwC.jpg)