NHL on Twitter: "After two decades at sea, the fisherman returns to Long Island. 🎣 The @NYIslanders #ReverseRetro jersey revitalizes the fan favorite fisherman logo from the '90s with a modern look.
![We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders: Hirshon, Nicholas, Fichaud, Eric: 9781496206534: Amazon.com: Books We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders: Hirshon, Nicholas, Fichaud, Eric: 9781496206534: Amazon.com: Books](https://m.media-amazon.com/images/I/811BwkReu3L._AC_UF350,350_QL50_.jpg)
We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders: Hirshon, Nicholas, Fichaud, Eric: 9781496206534: Amazon.com: Books
![We Want Fish Sticks" Author Nicholas Hirshon on the Worst Rebranding Effort in Pro Sports History - Sixtysix Magazine We Want Fish Sticks" Author Nicholas Hirshon on the Worst Rebranding Effort in Pro Sports History - Sixtysix Magazine](https://sixtysixmag.com/wp-content/uploads/2019/02/Fisherman-hoodies-on-sale-at-Nassau-Coliseum-in-2014-Photo-by-Nicholas-Hirshon-feat.jpg)