Kontrapunkt - Crouching tiger, hidden brand power. Here's the ASICS Tiger typeface in action. We designed the typeface in collaboration with Bruce Mau Design who are behind the new brand identity. Read
![Heavyweight on Twitter: "A disturbing fact to see Asics typeface looking more than similar to our typeface Pano. Asics typeface by @kontrapunktcom & @brucemaudesign https://t.co/Y658TkktEj" / Twitter Heavyweight on Twitter: "A disturbing fact to see Asics typeface looking more than similar to our typeface Pano. Asics typeface by @kontrapunktcom & @brucemaudesign https://t.co/Y658TkktEj" / Twitter](https://pbs.twimg.com/media/DGojyY_XgAEuk7b.jpg:large)
Heavyweight on Twitter: "A disturbing fact to see Asics typeface looking more than similar to our typeface Pano. Asics typeface by @kontrapunktcom & @brucemaudesign https://t.co/Y658TkktEj" / Twitter
Heavyweight on Twitter: "A disturbing fact to see Asics typeface looking more than similar to our typeface Pano. Asics typeface by @kontrapunktcom & @brucemaudesign https://t.co/Y658TkktEj" / Twitter
![REDESIGN OF THE “ASICS TIGER” BRAND LOGO | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates REDESIGN OF THE “ASICS TIGER” BRAND LOGO | ASICS Global - The Official Corporate Website for ASICS and Its Affiliates](http://asics-corporate-production-draft.s3.amazonaws.com/qor_media_library/qor/widget/view_setting/3798/160915%E3%82%A2%E3%82%B7%E3%83%83%E3%82%AF%E3%82%B9%E3%82%BF%E3%82%A4%E3%82%AC%E3%83%BC%E3%83%AD%E3%82%B4%E5%88%B7%E6%96%B0-%E3%83%AD%E3%82%B4_original.jpg?1475486024)